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About Us

Well, hello there! I’m Jessy, the owner & operator of Wild & Tree. 

I started my jewelry business back when COVID first hit. I was living in Chicago, lost my job as an Event Manager, and had way too much time on my hands. My little project kept me sane during what proved to be the hardest year of my life. My dad passed away a few months after I launched my website, and I don’t know how I would’ve made it through the dark times if I didn’t have a creative outlet that kept me busy. 

Fast forward to 2021, and my husband and I took a leap of faith and moved to our dream town: Boulder, CO. We started doing some craft fairs and farmer’s markets around Colorado, and I realized that I love connecting with my customers face to face. But something else changed too. I absolutely fell in love with nature and hiking.

Then in 2023, another exciting thing happened - my personal Instagram took off! I became passionate about inspiring people to get outdoors, being vulnerable about struggles with mental health, and sharing how hiking helped me heal. I decided to devote most of my time to becoming an influencer and content creator, and I temporarily closed down Wild & Tree so that I could really think about what I wanted to do next. 

This is the next chapter. THE chapter. I found a way to seamlessly tie together my passion and my work. I discontinued all my previous collections and decided to pour my heart and soul into only one. It’s called the National Park Collection. A collectible wearable that helps you keep track of your outdoorsy adventures. And I am so freaking excited to get to share it with you! 

When you buy from Wild & Tree, I want you to know how much time and care goes into your order! I hand make every single bracelet myself in my living room, usually with a cat on my lap (they make great supervisors!) Then I pack it all up, and my wonderful husband drops it off at the post office where it gets shipped directly to your door. Plus, for every item ordered, we donate $1 to the National Park Foundation, and another $1 to One Tree Planted for their United States projects. 

I hope my bracelets inspire you to continue getting outdoors and to continue striving for a healthier and more wander-filled lifestyle. I hope you smile when you look at them and I hope they remind you of fond memories created in some of the most beautiful places in America. I hope you love them as much as I do!

- sending good vibes your way, Jessy